When you use the card at Bic Camera, you can earn WESTER points and Bic points, which can then be charged to a SMART ICOCA card and used as electronic money. You can also use the “e5489” service to reserve trains on the Sanyo, Kyushu, and Nishi-Kyushu Shinkansen lines, as well as limited express trains in the JR West, JR Shikoku, and JR Kyushu areas, from your computer or smartphone.